At its simplest, e-business uses Internet technologies to improve and transform key business processes - marketing, sales, order processing and distribution.

Many businesses are now eager to begin the journey to becoming Web-enabled by examining their core processes, including strengthening customer service operations, streamlining supply chains and reaching existing and new customers.

The accessibility and broad reach of the Internet has changed customers' expectations regarding support and response - many expecting accurate, 24-7 service.

For many businesses these benefits are just the tip of the iceberg. Having realized the benefit of Web-enabling for many business processes, companies are now seeking further integration of new and existing e-business applications and technologies.